Frost: Meeting Expectations a Challenge for Australian Enterprise Telephony Vendors
December 20, 2006 // Published as a news service by IHS
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The shift to Internet protocol (IP) telephony is still considered a major infrastructure investment and risk by Australian organizations.
According to Frost & Sullivan, enterprise telephony vendors need to understand which factors will raise the levels of confidence needed to help organizations make that shift.
New research from Frost & Sullivan of the Australian enterprise telephony market found pricing and service levels among the factors impeding growth.
"While pricing is dragging out sales cycles and delaying migration, poor service satisfaction is compounding the already high levels of solution complexity and lack of in-house telephony skills among end-users," said Darryl Nelson, research director at Frost & Sullivan Australia.
Analysts said adoption by large enterprises is gaining momentum, and this will help to spread enthusiasm among Australian small and medium-sized enterprises (SMEs) to shift to IP telephony.
"Through IP telephony and VoIP (voice over Internet protocol), organizations across Australia are seeing both enhanced productivity and significant cost savings. More than 60% of respondents indicated that these factors are the most important, which strongly endorses the growing strategic value offered by unified communications," said Nelson.
The main advantages of migrating to enterprise-class IP telephony and VoIP are clearly defined. Analysts said by bringing knowledge-working applications together with voice and other collaboration mediums, unified communications networks will increasingly become a minimum standard for being, and remaining, competitive.
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"However, the high cost of entry associated with IP telephony still remains a strong barrier. Enterprise telephony vendors and channel partners are also going to have to raise their games in terms of delivering satisfaction," said Nelson. "While some of the major vendors were rated better than others by end-users, there is clearly room in the market for a strong service offering to grab competitive advantage."
Source: Frost & Sullivan.