ABI: Digital Terrestrial TV Receiver Market Will Reach 350M Units in 2013
February 21, 2008 // Published as a news service by IHS
| |
| Electronics & Telecom Docs |
IHS sells a full selection of standards documents & collections from the industry's top organizations.
To learn more, and for a free quote, please complete the form below. |
|
The worldwide digital terrestrial television (DTT) receiver market will grow from 65 million units in 2007 to more than 350 million units in 2013, representing a compound annual growth rate (CAGR) of 32%, according to ABI Research.
Approximately 85% of 2007's units support digital television and digital set-top box markets, while 15% comprises other consumer electronics (CE) or PC applications.
DTT infrastructure was first established in Japan ( integrated services digital broadcasting, or ISDB) and Korea ( terrestrial-digital media broadcast, or T-DMB). As a result, DTT receiver penetration in Japan is about 23%, while 34% of Korean households employ systems with DTT receivers.
"By 2013, the DMB-T/H [DMB-terrestrial/handheld] system in China will have about 100 million users," said Steve Wilson, principal analyst for ABI Research.
"China's national DVB [digital video broadcast] standard GB 20600-2006, also known as DMB-T/H, supports both fixed and mobile television applications."
The rollout of DVB has arrived in time for the 2008 Summer Olympics in China, with service deployed in nearly 30 cities. In the U.S., DTT receiver penetration will reach nearly 100% of TV households, as the last bastions of standard definition and analog cable convert.
Analysts said broadcasters will adopt a mobile standard using Advanced Television Standards Committee (ATSC) frequencies, as Samsung and LG present solutions to the industry.
While MediaFLO and DVB-handheld (DVB-H)-based mobile TV solutions certainly are earlier to market, broadcasters own a huge piece of spectrum that may otherwise sit idle. Analysts said other mobile operators are receiving support from companies that develop silicon solutions for handsets that sustain analog television distribution, especially in countries where the transition to digital is not expected until well into the next decade.
"All in all, the market opportunity for digital terrestrial receivers spans many consumer electronics [CE] devices," said Wilson. "Many of the world's digital TV standards support mobile and portable applications, and digital receivers are capable of delivering this signal at a fraction of the size and power of previous technologies."
Source: ABI Research.