ABI: Time-Shifted TV Viewing to Foster Video Server Market Growth
December 15, 2008 // Published as a news service by IHS
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As more free content becomes available online, carriers are increasingly investing in video on demand (VOD) and time-shifting services.
According to ABI Research, this trend toward time-shifted television viewing has helped produce a shift from schedule-based TV broadcasting to on-demand distribution.
Time-shifting has created a new opportunity for operators to acquire and retain new customers, and has enabled several applications such as "catch-up TV," "pause live TV" and network personal video recording (nPVR) capabilities.
"VOD and server-based time-shifting are attractive services for consumers and give carriers a cost-effective weapon in combating the new offerings consumers find outside of traditional pay TV services," said ABI Research director Michael Wolf.
"This overall push for greater consumer control over viewing through time-shifted and on-demand content will have a direct impact on the success of those selling video servers and related infrastructure."
Time-shifted TV has led to an increase in the amount of content, which also has an impact on storage requirements, analysts said. Additionally, a continued transition to high definition (HD) content will result in increased demand for video server capacity over time.
"Carriers continue to invest in VOD services and to expand network capability," said Wolf. "Those server vendors that design and develop products able to handle this expansion in both content and storage, and to make services available to consumers effectively, are best positioned to garner this business."
Source: ABI Research.