U.S. TV Academy Presents Emmy Award to ITU, ISO, IEC for Video Standard ITU H.264/MPEG-4 AVC
September 2, 2008 // Published as a news service by IHS
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The U.S. Academy of Television Arts & Sciences awarded the Emmy Award for Excellence to the International Telecommunication Union (ITU), the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) for their work in producing an advanced video coding standard, formally known as Recommendation ITU-T H.264/ ISO/IEC 14496-10 on Advanced Video Coding (AVC).
The joint video team (JVT), made up of representatives from the three international standards organizations, received industry recognition for its landmark achievement in developing a high profile that extends the reach of high-quality video from mobile telephones right through to high-definition television (HDTV).
The JVT was formed in 2001 by the ITU Video Coding Experts Group (VCEG) and the ISO/IEC Moving Picture Experts Group (MPEG).
ITU H.264/MPEG-4 AVC is a video compression method that reduces the bandwidth needed to deliver high-quality video and the space required to store it. Seven sets of capabilities, referred to as profiles, have been created for use in specific applications.
"[ITU] H.264/MPEG-4 AVC is a jewel in the crown of international standards collaboration," said Malcolm Johnson, director of the ITU standardization bureau.
"This standard's versatility has been recognized and applauded across an amazing spectrum of industry. Its widespread adoption is testament to the flexibility and efficiency that has been engineered by a group of people that have dedicated themselves to achieving this goal. It also demonstrates a sincere and strong belief in the power of international standards."
Source: International Organization for Standardization (ISO).