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Frost: Increasing Need for Security Drives Growth of N. American Video Surveillance Software Market

August 21, 2007 // Published as a news service by IHS

 
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Terrorism and highly publicized domestic attacks have contributed to the increased awareness of security as a priority market, and the need for new, North American video surveillance applications in transit, educational institutions, city centers and border crossings.

Analysts said these security concerns drive the growth of today's video surveillance software market.

Recent analysis from Frost & Sullivan of the North American video surveillance software markets found earned revenues of $139.76 million in 2006, with estimates to reach $826.65 million in 2013.

Bolstering homeland security with the latest access control and video surveillance technology encourages other application markets to improve their security solutions.

Analysts said lower cost hardware and improved detection capabilities of the latest video analytics software led to the growth of Internet protocol (IP) surveillance.

Additionally, the added advantage of integrating various security systems also drives the growth of the IP surveillance market.

"The convergence of security with the IT infrastructure is providing the necessary business case for security managers to shift from analog to IP surveillance," said Frost & Sullivan senior research analyst George Paul.

"This convergence not only reduces the cost of deployment, but also helps build a unified database that can increase interaction among the various security systems."

The integration of security and IT has created a host of new products and led to IP surveillance becoming the standard technology for most of the Greenfield security projects. Analysts said new opportunities arise from the advantages of digital technology in analyzing and providing real-time feedback for preventive action.

Advanced compression techniques improve the quality of the images for lesser bandwidth requirements, thereby reducing the network cost to support IP cameras. Analysts said the ease of integration with video analytics and low-cost, server-based video management systems further demonstrates the advantages of IP surveillance.

Analysts said this convergence will not be easily achieved due to the differences in technologies between traditional security products and IP products. The restraint is more from educating the integrators and consultants, rather than the actual technology.

"Hence, integrators, consultants and vendors coming from the traditional security background must remain up-to-date with regard to the latest technologies in the IP surveillance market," said Paul. "This can be achieved only through increased education and experience on live projects, as well as pilots."

In the past, live video feed was sent through coaxial cables and stored on a tape drive or encoders would convert the feed and store it on digital video recorders (DVR). Analysts said with the emergence of IP surveillance, video now transfers over transmission control protocol (TCP)/IP networks, and persons implementing these solutions must understand IT standards and technologies.

Source: Frost & Sullivan.

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