ABI: Asia-Pacific is Largest Growth Market for Conditional Access, DRM
January 6, 2009 // Published as a news service by IHS
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Continued growth in pay TV services across Asia is driving the region to become the leading pay TV digital rights management (DRM) and conditional access market in terms of total revenue, according to ABI Research.
While today's leading market in North America sees some overall decrease due to market saturation for pay TV services and infrastructure, uptake in the Asia-Pacific region will increase throughout the forecast period, driven in particular by growth in telephone company (telco) TV and satellite markets, before reaching $612 million in revenue by 2013.
"The market for pay TV services shows strong growth in the Asia-Pacific area, particularly in India and China," said ABI Research director Michael Wolf. "The interest in traditional linear pay TV services, as well as interactive and on-demand content in these markets, continues to grow. Additionally, we see high definition [HD] as another driver for content protection."
This year, many large and emerging conditional access players have invested in Asia-Pacific and seen their business grow, analysts said. Vendors such as NDS, Widevine and Irdeto have continued to invest in the Asia-Pacific market, with much of their growth benefiting telco, satellite and cable pay TV platforms.
Widevine announced growth within operators such as Chungwa Telecom, while NDS saw its business within India's direct broadcast satellite (DBS) operator Tata Sky grow to more than two million subscribers using its conditional access system.
While much of the growth for conditional access and DRM will come from Asia in the next few years, analysts also see Europe as a market that will experience growth in all of the major pay TV formats (cable, telco TV and satellite).
North America will see declines in the cable and satellite conditional access market, but will have the strongest overall telco TV conditional access and DRM growth in coming years due to the push by large telcos, such as Verizon and AT&T, into the pay TV business.
Source: ABI Research.